Keynote Speakers

Opening Keynote Address
Oct. 15, 2008 | 1:00 p.m. – 2:15 p.m.
Sponsored by AT&T Mobility
Chip Heath
"Made to Stick"

Stanford University professor, Chip Heath, offers a practical (and clever) guide to effective communication. “Stickiness” is the art of making ideas unforgettable. Learn how to apply the stickiness formula to any situation in which persuasiveness is essential.

Chip Heath’s research examines why certain ideas—ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths—survive and prosper in the social marketplace of ideas. These "naturally sticky" ideas spread without external help in the form of marketing dollars, PR assistance or the attention of leaders.

Chip designed a course, now a popular elective at Stanford, which asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, “How to Make Ideas Stick,” has been taught to hundreds of students, including managers, teachers, doctors, journalists, venture capitalists, product designers and film producers.

Chip is the co-author (along with his brother, Dan) of a book entitled Made to Stick: Why Some Ideas Survive and Others Die. Chip and his brother have taught and consulted on the topic of making ideas stick with audiences from Nissan, Chronicle Books, Ideo and West Point, among others. Chip's research has appeared in well-regarded publications, and he has appeared on NPR and National Geographic specials.

Full Event, Full Student, Young Professional, Member Applicant, Wednesday One-Day and Guest registrants receive a free copy of Chip Heath’s book, Made to Stick: Why Some Ideas Survive and Others Die. Have your book signed by Chip Heath at the AT&T Mobility booth (#300) immediately following the Expo Grand Opening on Wednesday.

Closing Keynote Address
Oct. 17, 2008 | 8:00 a.m. – 9:15 a.m.
Sponsored by ISS Facility Services
Jonas Ridderstråle
“Funky Business Forever”

Dr. Jonas Ridderstråle is at the forefront of the new generation of European-based business gurus. His uncompromising, imaginative and decidedly fresh take on contemporary business life makes him one of the world's most sought-after speakers. Dr. Ridderstråle will share his insights on new organizational models and leadership styles in the information age.

Dr. Ridderstråle has appeared on a number of business news television shows, including CNN's “Global Office.” He has been featured in Fortune, Fast Company, Time, Financial Times, Stern, Paris Match and many other publications worldwide. He is the co-author of two globally celebrated and international best-selling books: Karaoke Capitalism: Management for Mankind, a manifesto for how to make it in the new world of commerce; and Funky Business: Talent Makes Capital Dance, ranked at #16 in a Bloomsbury survey of the best business books of all time.

With an MBA and a Ph.D. in international business, Dr. Ridderstråle was recognized as Sweden's outstanding young academic of the year. Formerly, he was an assistant professor at the Stockholm School of Economics, where he was responsible for the school's Advanced Management Program—a five week top-management program that attracts the elite of Scandinavian executives. He is currently a visiting professor at Ashridge Business School in the U.K.

Join Dr. Ridderstråle for a book-signing immediately following his closing keynote address in the ISS Facility Services booth #2223.