Exhibitor Prospectus

The first buying event for 2009
IFMA’s World Workplace Conference & Expo is the educational, networking and buying event of choice for the facility management profession. As an exhibitor, sponsor or advertiser, you have the opportunity to be a part of the event that facility professionals consider their best investment of the year.

IFMA’s World Workplace is a buying show. Professionals representing all sectors of the built environment attend IFMA’s World Workplace to get their first look at the latest facility-related products and services. Exhibitors connect one-on-one with qualified buyers seeking solutions for maximizing the performance of their facilities.

IFMA’s World Workplace draws attendees from more than 2,000 companies, representing 35 countries and billions of dollars of purchasing power. No other facility-focused tradeshow attracts a more concentrated audience of facility decision makers.

The youniversal facility management experience

IFMA’s World Workplace Conference & Expo represents a multi-national, multi-disciplined discussion on the built environment, addressing challenges universal to the facility management profession. As an exhibitor, sponsor or advertiser, you contribute to that discussion, helping facility professionals find the best solutions for their workplace.

By providing practitioners with effective resources and solutions, you help increase their value to their organizations. Your role as a partner in the career development of your target market is recognized and appreciated, resulting in long-term, mutually beneficial business relationships.

The best r.o.i. in the industry

Exhibiting at IFMA’s World Workplace is an investment in your company’s future. World Workplace is the largest gathering of facility decision makers in the world. 70% of surveyed registrants attend only one conference/expo a year—IFMA’s World Workplace—making this event your only opportunity to reach thousands of unique qualified buyers.

Gain the attention of the industry's purchasing powerhouses

World Workplace attendees are decision makers from nearly every specialty area within the built environment, including:

Architecture	Contracting
Design	Development
Engineering	Facility & Property Management
Government	Human Resources
Information Technology	Operations & Maintenance
Real Estate	Security

These professionals are focused on maximizing their time away from work by bringing back substantive ideas and new product suggestions to maximize efficiencies and operations.

Interaction with industry leaders on the expo floor enhances the attendees’ experience. Your presence is a key ingredient in their ROI. Attendees are there to learn. Product demonstrations and one-on-one discussions are an integral part of their learning experience.

World Workplace attendees are interested in you. They are seeking information about your products, services and solutions as they plan for the coming year. Exclusive exhibit hours ensure that time is on your side. Nearly 50% of our attendees spend at least five hours exploring the expo floor and engaging in discussions with exhibitors.

96% of attendees value the expo as a benefit of attending

In a recent survey of those attending the 2007 conference and expo, registrants were asked why they attend IFMA’s World Workplace:

98% - To gain knowledge from the educational program
96% - To gain knowledge from exhibitors
96% - Networking opportunities

Why partner with world workplace?

World Workplace is managed by the International Facility Management Association (IFMA)—the largest and most widely recognized professional association for facility management. IFMA’s strong global reputation, extensive professional network and access to industry resources enable the association to structure beneficial exhibiting, sponsorship, advertising and membership programs for our corporate partners.

Attendee demographics

Attendee profile
Services (financial, professional, utilities, health care, trade, etc.) – 59.5%
Manufacturing – 12.4%
Non-Profit (education, government, religious, etc.) – 29.9%

Annual facility budget
Less than $1 million – 12.8%
$1 million - $2 million – 13.4%
$2,000,001 - $5 million – 20.0%
$5,000,001 - $10 million – 18.0%
$10,000,001 - $20 million – 13.8%
$20,000,001 - $50 million – 13.0%
More than $50 million – 9.1%

Role in purchasing products & services
Approve purchases – 62%
Specify products & services – 59%
Recommend products & services – 58%

Carpeting/Flooring – 79.6%
Signage – 73.8%
Furniture – 70.3%
Interior maintenance – 68.0%
Lighting/Controls – 67.6%
Door hardware – 66.3%
Green products and services – 63.0%
Fire safety – 62.2%
Restroom equipment/plumbing – 60.9%
Ergonomic products – 59.7%
Security systems – 58.6%
Janitorial products and services – 57.8%
Energy management – 57.0%
Emergency systems – 56.8%
Window/Film – 56.5%
Exterior maintenance products and services – 54.7%
Pest control – 53.9%
FM software – 54.3%
Access control – 54.1%
Roofing – 52.2%
Building automation – 51.4%
Landscaping services – 51.1%
Acoustics – 50.1%
Elevator/Escalator maintenance – 48.7%
IAQ products and services – 41.6%
Food/Beverage services – 40.8%
Real estate – 35.6%
Mail/Shipping/Reprographic services – 34.1%

Facility management – 65%
Executive management – 17%
Operations management – 12%
Maintenance management – 12%
Property management – 11%
Energy management – 7%
Engineering management – 6%

1-3 – 39%
4-7 – 16%
8-13 – 10%
21-50 – 10%
14-20 – 7%
51-100 – 7%
101 or more – 11%

Over 1 million – 36%
100,001-500,000 – 31%
500,001-1 million – 21%
0-100,000 – 12%

5-13 – 50%
3-4 – 38%
0-2 – 12%

Exhibitors are an important part of our year-long attendance-building campaign

The World Workplace exposition holds equal importance to the conference. Both aspects of the event are promoted simultaneously as a valuable part of our attendees’ career development.

Show management focuses on ensuring that attendees and exhibitors alike have access to everything they need for the coming year. Before, during and after the show, we are dedicated to providing you the most face-time possible with the largest group of facility professionals in the world.

IFMA has more than 19,000 members worldwide, as well as access to members of our partnering organizations—a total of approximately 200,000 industry professionals. Our marketing and promotional campaign begins one year prior to the event, ensuring that our target market has the time necessary to plan for World Workplace.

Our marketing efforts include…

Highly targeted e-mail, fax and direct mail campaigns. (IFMA’s prospect database is the largest and most effective in the facility management profession.)
Features in IFMA publications, including the Facility Management Journal. (More than 19,000 members receive the FMJ bimonthly.) IFMA also places World Workplace advertising in partnering trade publications throughout the year.
Strategic Web exposure and a dedicated World Workplace site.
Ongoing marketing and promotional efforts conducted by IFMA’s 125 local chapters and 15 councils worldwide.

The power to reach thousands through strategic partnerships

IFMA's well-earned reputation as a leader in the profession allows us to partner with a variety of other associations, organizations and publications, including:

The American Institute of Architects	The Alliance for Sustainable Built Environments
The American Society of Interior Designers	The British Institute of Facilities Management
BOMA International	The Facility Management Association of Australia
Global FM	The International Interior Design Association
The Society of American Military Engineers

Exclusive access to your target market

Exclusive expo hours give you the time necessary to build valuable business relationships in a mutually supportive environment. Use your unlimited expo passes to distribute to customers and prospects to make sure they visit you at the show.

Customized exhibitor experience

We have a variety of exposure opportunities to fit your budget and marketing goals. We will work to provide an exhibiting experience tailored to your needs.

Exhibit

Exhibit space: IFMA Member $2,850 (U.S. equivalent) per 10x10 booth (3mx3m); Nonmember $3,150 (U.S. equivalent) per 10x10 booth (3mx3m). Reserve your 2008 booth here.
Booths are available in increments of 10x10 (3mx3m)
Corner Booths are an additional $150 (U.S. equivalent) per corner
IFMA Corporate Sustaining Partners receive a 10% discount on booth space (and more!). Interested in becoming a CSP? Call 713-623-4362, ext. 174.

Sponsor
You don’t have to be an exhibitor to make sure your company name is in front of thousands of attendees. High-profile and cost-effective sponsorships are available—click here for a list. Don’t see a sponsorship that suits your needs? Call us with your ideas, and we’ll make it happen! 713-623-4362, ext. 173.

Advertise
Get noticed before, during and after the show! Broadcast e-mails, attendee mail lists, attendee bag inserts, Facility Management Journal advertising and Show Directory advertising are available. Call 713-623-4362, ext. 173 for details.

Commitment to quality

IFMA is the name facility professionals trust for their professional development and networking needs. By partnering with the largest and most widely recognized professional association for facility management, you are showing your commitment to the quality of their World Workplace experience and to the profession.